I just got back from NYC and am still reeling from all of the excitement of our DERMAFLASH 2.0 Launch Party. It’s hard to believe that for so many years of my life, I was attending and covering beauty events as an editor, and now I’m on the brand side, curating dynamic events to attract press!
Every time I find myself in New York, I tend to have a full circle moment, and this one was no exception.
A few of my favorite event highlights included oversized devices as photo props, confetti balloons, Flash Squad jackets, giant GLOW letters, a hummingbird donut wall and gorgeous light pink florals.
Celebrity makeup artist Daniel Martin co-hosted our event with founder Dara Levy and they did a fabulous presentation on the benefits of the at-home skin exfoliating device.
We had an incredible time hosting beauty editors, makeup artists and influencers to a gorgeous beauty breakfast and it was SO much fun bringing my vision to life.
Needless to say, there were plenty of photo opportunities, and I added plenty of pops of whimsy at every touchpoint.
Check out these fab photos: