Sunny days are here again, Angelenos! Not only is summer about to kick off into full swing any day now, but fabulous Australian line, Zimmermann, known for its fashionable swim and beachy glam apparel (that I am personally obsessed with), has officially opened its doors on Robertson Boulevard.
As the first permanent U.S. retail store, the sun-drenched all-white boutique exudes a tranquil, luxurious energy the moment you step inside. First you’ll be greeted by adorable Aussie salesgirls and then you’ll magically get swept away by racks brimming full of incredibly cute swimwear, cover-ups, sexy dresses, sweet rompers and so. much. more!
The drool-worthy pieces are everything you’ve ever wanted in resort wear and the whole line boasts stunningly beautiful feminine prints and patterns designed by Nicky Zimmermann herself. Price points are steep, but with swimwear this gorgeous, sometimes it’s worth a splurge, right?
I stopped in this week, mere days after opening, to tour the store and meet Nicky in person. After a glorious walk-through with the genuinely charming and talented designer, I’m more smitten than ever; and can safely conclude that Zimmermann is exactly what L.A. needs.
Take a look:
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