DKNY is about to try their hand at a category that’s rarely discussed: shapewear. While shapewear is far from pretty, it’s a consistent must-have when it comes to red carpet dressing or special occasions. DKNY new Smoothies line is about to break the standard with fun, flirty colors that are meant to be seen–while smoothing you out in the process. And considering one of the strongest trends this season is body-conscious shapes, I’d say this launch is a long time coming.
Smoothies will debut in three silhouettes: a Short, Hi Waist Short and Capri style and in seven smoothie inspired colors; Sugar Free (nude), Blackberry (black), Raspberry, Orange Crush, Kiwi, Blueberry and Berry Burst, and all will retail for $15.00. Smoothies will be available in the hosiery department in February 2010.
Leave a Reply